Annual Report 2021
ANNUAL REPORT
2021
Change the game! Flip the script! Whatever you like to call it, we’ve decided to switch things up for our 2021 Annual Report to mark 5 years as a community.
Check out all the key moments of the last 5 years below, then TAKE THE G+C QUIZ to find out your Make Life Richer persona!
2021
2021 had some really epic moments and, to be honest, some really confusing ones too!
The year started in lockdown for most people and ended in similar fashion but it was jam-packed full of ‘pinch yourself’ moments throughout for our crew.
SWIPE THROUGH OUR BIGGEST MOMENTS OF 2021
ONE BIG HAPPY FAMILY
It was a year when our MLR Ambassador family was born and grew out to include some phenomenally talented, inspiring and all-round, SOUND people! To have Aisling McCarthy, Lara Gillespie, Seán Harding, Colin Judge, Eimear Considine + Kellie Harrington all join the G+C crew in 2021 was INSANE. It’s such a privilege to have all these wonderful, unique individuals to learn from, support on their journey and represent G+C in the best possible way. One thing that they all have in common is the embodiment of our values here at G+C. The future is bright!!
OPENING DOORS LEFT, RIGHT + (IN) CENTRE(S)
Clubhouse MANIA! Throughout the year, we opened 4 brand-new Clubhouses, each opening more blockbuster than the previous! To be bringing all our Make Life Richer vibes to the wonderful people of Manchester, Belfast, Liverpool and Galway is glorious and the reaction from each community has been incredible. That’s not even mentioning our two pop-up appearances in Kildare Village! Okay 2022… where are we going next?
LIFT OFF
2021, the year of launches! Dropping new, innovative products brought us unbelievable excitement, minor heart attacks + filled us with anticipation as to how they would land with our community. It’s safe to say that our product team nailed it! With the seasonal CONNECT and RE: CONNECT collections, we saw loads of new products as well as some new colourways + upgrades to legacy styles. Sprinkle in our vibrant, retro-style Kin Collection drop and our collaboration with the All Things Fiona Lily team, and you’re looking at a lot of release date countdown timers! And the best part? Our product team has grown even further so that’s a DANGEROUS amount of new gear promised for 2022!
A TALE OF THREE NIALLS
The who’s who in the world of G+C Nialls! 2021 saw us team up with Niall Breslin and the Marathon Mind crew for a 9-month journey in which 4 individuals, each with their own challenges in life, completed a full marathon in November. Back in April, we also decided to break the Internet by announcing the news that Niall Horan had decided to join the Gym+Coffee team as an investor and advisor. Niall’s passion, enthusiasm + global ambitions for the brand have truly blown us away and we were delighted to team up for a Sleep Narration track during Mental Health Month. And our very own Niall Horgan sat down on the couch to chat all things Gym+Coffee + entrepreneurship with Ryan Tubridy on ‘The Late Late Show’. As Nialls go, we know some pretty good ones!
MAKING A DIFFERENCE
Taking the time to zone in on ourselves, our community and those who need a little support in their lives. In October, we launched a month-long mental health campaign involving numerous community events including our +Pause holistic wellness pop-up event in central London. We were joined by experts in this field who ran helpful workshops including journaling, fitness classes, runs + even laughter yoga! Off the back of that campaign, we’ve teamed up with Run Talk Run, an organisation dedicated to increasing access to mental health support through running and walking peer support groups. We’ll be hosting monthly 5km runs from a number of our Clubhouses!
As part of Pride month in June, we launched our Rainbow socks with 100% of the proceeds going towards our 2 chosen charities; BeLonG To Youth Services and The Proud Trust. They SOLD OUT which resulted in €5,000 being donated to each of the above LGBT+ charities!
SHIPPING AT SPEED + GOING GREEN
Why take little steps when you can take one GIANT leap?! It certainly felt that way when we announced our new agreement with Bleckmann in September, a gold standard logistics partner and industry-leading experts. With all the global shipping delays, we weren’t living up to the bill in terms of meeting our community’s expectations and that needed to change. The team there is solution-driven, focused on high performance and essentially an extension of the Gym+Coffee team and we’re excited for our future growth together and it saw our delivery timelines cut down to 4-7 business days. 2021 also saw us shift our delivery packaging + clothing bags to a 100% compostable parcel that will fully decompose over time. These advancements along with our commitment to create more sustainable product collections represent huge steps in the right direction of running a better, more eco-friendly business.
ONE BIG HAPPY FAMILY
It was a year when our MLR Ambassador family was born and grew out to include some phenomenally talented, inspiring and all-round, SOUND people!
To have Aisling McCarthy, Lara Gillespie, Seán Harding, Colin Judge, Eimear Considine + Kellie Harrington all join the G+C crew in 2021 was INSANE.
It’s such a privilege to have all these wonderful, unique individuals to learn from, support on their journey and represent G+C in the best possible way.
One thing that they all have in common is the embodiment of our values here at G+C. The future is bright!!
A TALE OF THREE NIALLS
The who’s who in the world of G+C Nialls! 2021 saw us team up with Niall Breslin and the Marathon Mind crew for a 9-month journey in which 4 individuals, each with their own challenges in life, completed a full marathon in November. Back in April, we also decided to break the Internet by announcing the news that Niall Horan had decided to join the Gym+Coffee team as an investor and advisor.
Niall’s passion, enthusiasm + global ambitions for the brand have truly blown us away and we were delighted to team up for a Sleep Narration track during Mental Health Month. And our very own Niall Horgan sat down on the couch to chat all things Gym+Coffee + entrepreneurship with Ryan Tubridy on ‘The Late Late Show’. As Nialls go, we know some pretty good ones!
SHIPPING AT SPEED + GOING GREEN
Why take little steps when you can take one GIANT leap?! It certainly felt that way when we announced our new agreement with Bleckmann in September, a gold standard logistics partner and industry-leading experts. With all the global shipping delays, we weren’t living up to the bill in terms of meeting our community’s expectations and that needed to change.
The team there is solution-driven, focused on high performance and essentially an extension of the Gym+Coffee team and we’re excited for our future growth together and it saw our delivery timelines cut down to 4-7 business days. 2021 also saw us shift our delivery packaging + clothing bags to a 100% compostable parcel that will fully decompose over time.
These advancements along with our commitment to create more sustainable product collections represent huge steps in the right direction of running a better, more eco-friendly business.
2020-2017
2020
A community hike to start Year 4,
Then discussions with Women in Sport,
Reforestation efforts granted,
With One Tree Planted,
Little did we know what 2020 had in store.
With that, the ‘Vid reared its head,
Lockdowns to help stop the spread,
Zoom calls ‘til you drop,
Clubhouses shut up shop,
A long, winding road did lay ahead.
Never being a crew to lie down,
The Clubhouse fam grew to London town,
Our doors opened, then closed,
With restrictions imposed,
Good times will come back around.
A glimpse of our future direction,
With our first 100% sustainable collection,
Launched our Training Squad,
For folks near and abroad,
A fitness community to help build that connection.
Despite a path that was unclear,
2020 brought bundles of cheer,
Gift boxes went live,
Our team grew 2 times 5,
Positive vibes to close out the year!
You can check out the full 2020 Annual Report here!
2019
A fridge, a kettle + 2 new spaces,
Our community grew to 100k faces,
By adding a God,
The one and only, BOD,
2019 looked like it was going places.
Not forgetting our 4-legged friends,
Dogs leapt onto our hoodie trends,
Cork opened its doors,
You came in your scores,
To Limerick, our Clubhouse fam extends.
Our beanies, you could never get enough,
We added bobbles for fun + some fluff,
Make Life Richer day,
Exercising with over 1k,
Having the craic is never that tough.
Nature’s best captured in a snap,
We marked adventures out on a map,
Supporting 20x20,
Women in sport aplenty,
Progress still to be made in closing the gap.
You can check out the full 2019 Annual Report here!
2018
Our 1st birthday began with a trek,
Sugarloaf Mountain conquered in Fleck,
Pledged goals at the top,
Set up our first shop,
Dundrum, our first Clubhouse to check.
For projects + events anew,
It was time to double the crew,
We clocked up the miles,
Brought out fresh styles,
Our first leggings to jump right into.
To the land of giant cookies,
Suitcases packed full of goodies,
Launched in the U.S,
Brief moments of stress,
As Customs seized 55 of our hoodies!
Our community growth blew us away,
It jumped to over 40k,
Water bottles of steel,
Sure it’s only ideal,
Sustainability, there’s no time to delay!
You can check out the full 2018 Annual Report here!
2017
2017 began with a big reveal,
Taking ideas from imaginary to real,
Hoodies to start,
To look + feel the part,
Top quality to maximise appeal.
Our community continued to grow,
More coffee proceeded to flow,
Summer Stretch began,
Saying “Yes” + “We can”,
Your Pics of the Week to show.
A highlight for us was WellFest,
Teaming up + new products to test,
For the body + mind,
This was one of a kind,
Further interest in us was expressed.
Determined to make this a win,
We rolled the dice and went all-in,
Full-time was the way,
No, not Gym+Tae,
Celebrating with a cold Christmas swim!
2019
A fridge, a kettle + 2 new spaces,
Our community grew to 100k faces,
By adding a God,
The one and only, BOD,
2019 looked like it was going places.
Not forgetting our 4-legged friends,
Dogs leapt onto our hoodie trends,
Cork opened its doors,You came in your scores,
To Limerick, our Clubhouse fam extends.
Our beanies, you could never get enough,
We added bobbles for fun + some fluff,
Make Life Richer day,
Exercising with over 1k,
Having the craic is never that tough.
Nature’s best captured in a snap,
We marked adventures out on a map,
Supporting 20x20,Women in sport aplenty,
Progress still to be made in closing the gap.
You can check out the full 2019 Annual Report here!
2017
2017 began with a big reveal,
Taking ideas from imaginary to real,
Hoodies to start,
To look + feel the part,
Top quality to maximise appeal.
Our community continued to grow,
More coffee proceeded to flow,
Summer Stretch began,
Saying “Yes” + “We can”,
Your Pics of the Week to show.
A highlight for us was WellFest,
Teaming up + new products to test,
For the body + mind,
This was one of a kind,
Further interest in us was expressed.
Determined to make this a win,
We rolled the dice and went all-in,
Full-time was the way,
No, not Gym+Tae,
Celebrating with a cold Christmas swim!
2020
A community hike to start Year 4,
Then discussions with Women in Sport,
Reforestation efforts granted,
With One Tree Planted,
Little did we know what 2020 had in store.
With that, the ‘Vid reared its head,
Lockdowns to help stop the spread,
Zoom calls ‘til you drop,
Clubhouses shut up shop,
A long, winding road did lay ahead.
Never being a crew to lie down,
The Clubhouse fam grew to London town,
Our doors opened, then closed,
With restrictions imposed,
Good times will come back around.
A glimpse of our future direction,
With our first 100% sustainable collection,
Launched our Training Squad,
For folks near and abroad,
A fitness community to help build that connection.
Despite a path that was unclear,
2020 brought bundles of cheer,
Gift boxes went live,
Our team grew 2 times 5,
Positive vibes to close out the year!
You can check out the full 2020 Annual Report here!
2019
A fridge, a kettle + 2 new spaces,
Our community grew to 100k faces,
By adding a God,
The one and only, BOD,
2019 looked like it was going places.
Not forgetting our 4-legged friends,
Dogs leapt onto our hoodie trends,
Cork opened its doors,
You came in your scores,
To Limerick, our Clubhouse fam extends.
Our beanies, you could never get enough,
We added bobbles for fun + some fluff,
Make Life Richer day,
Exercising with over 1k,
Having the craic is never that tough.
Nature’s best captured in a snap,
We marked adventures out on a map,
Supporting 20x20,
Women in sport aplenty,
Progress still to be made in closing the gap.
You can check out the full 2019 Annual Report here!
2018
Our 1st birthday began with a trek,
Sugarloaf Mountain conquered in Fleck,
Pledged goals at the top,
Set up our first shop,
Dundrum, our first Clubhouse to check.
For projects + events anew,
It was time to double the crew,
We clocked up the miles,
Brought out fresh styles,
Our first leggings to jump right into.
To the land of giant cookies,
Suitcases packed full of goodies,
Launched in the U.S,
Brief moments of stress,
As Customs seized 55 of our hoodies!
Our community growth blew us away,
It jumped to over 40k,
Water bottles of steel,
Sure it’s only ideal,
Sustainability, there’s no time to delay!
You can check out the full 2018 Annual Report here!
2017
2017 began with a big reveal,
Taking ideas from imaginary to real,
Hoodies to start,
To look + feel the part,
Top quality to maximise appeal.
Our community continued to grow,
More coffee proceeded to flow,
Summer Stretch began,
Saying “Yes” + “We can”,
Your Pics of the Week to show.
A highlight for us was WellFest,
Teaming up + new products to test,
For the body + mind,
This was one of a kind,
Further interest in us was expressed.
Determined to make this a win,
We rolled the dice and went all-in,
Full-time was the way,
No, not Gym+Tae,
Celebrating with a cold Christmas swim!