Even though the last few days, in particular, have been a whirlwind of jobs, we were able to take some time to look back on how much we have done since we started down this road. Looking back actually gave us a different perspective and filled us with confidence. We have

Visualising what you’re working on is so important. We knew we wanted the + to be prominent. We used Fiverr to get some thoughts on our logo and branding with this in mind. After a couple of rounds, we were delighted. What we were given then is what you see on the site and on our products. Once we saw the + at the heart of our name, it inspired us to create a brand we passionately believe in. Once that passion was started, all other jobs became much easier. Seeing and feeling what you’re committing to is vital.
As we found out, there is a ridiculous amount of things to think about when you’re starting up a company. We admired entrepreneurs and business owners a lot before this but now we have a whole new level of respect for them. Over the last five months, we have faced

While this may seem intimidating, the people that have helped us along the way have been amazing. Friends and family have supported us non-stop, offering personal and professional advice where their expertise suits. What has been inspiring for us has been the encouragement and help we have received from all our business partners during this time. Whether they are building our website, helping us with photo shoots or storing our stock, every one of them has shown us they are passionate about our business and want it to succeed just as much as we do.
As you’ll see, our brand is all about finding the right balance and making your life richer. This journey from a thought to launching a brand has been our personal attempt to be true to that. We hope you go out and do what’s right for you.
Thank you for your support! G+C Team